One of the ways to make this plan work for you and to make sure that you cover all of the aspects of this plan is to shape and work in your key style.
There are three key styles that you want to identify and know about yourself. The first is to understand your learning style. There are three basic learning styles. There is visual. Do you learn by seeing? Do you learn by actually watching people do things? There is also audio. Do you learn by having a conversation? Are you kinesthetic and just learn by doing?
Knowing what your learning style is can help you shape this plan so that you make it work for you and it will be easier for you to accomplish it. If you’re going to be doing R&D and you’re kind of person who is an audio person, maybe you want to take people out and have conversations with them. That’s your easiest way of learning.
The second key style that you need to know about yourself is your personal interaction style. Some people are just the lone wolf. They’re solo and that’s the way they want to go. Other people prefer to work with partners. Other people like that group interaction and energy. You want to know what your primary interaction style is, and shape this plan so that it works for you that way.
The third area that is relevant to this is how you focus – mono focus versus a diffuse focus. You could apply this, for example, in how you execute your plan. If you are a mono focus, you need to keep your focus and attention on one thing until it’s done. So you may need to spend an entire week on it your marketing plan, for example
Whereas if you are a diffuse person, the idea that you’re just going to stay with this one thing for an entire week strikes fear in your heart. So instead you might need to do a little bit of something different every day.
The fourth key style that you want to learn about is your primary motivation style. There are two ways of motivating yourself. One is by rewarding yourself, and the other is by holding yourself accountable. Both are necessary and must be a part of your plan, but knowing which one you respond more to will help you put more of it in.
For example, if you’re the kind of person that responds better to accountability, you’ll have some reward in your plan, but you’ll also structure your launch strategy so that you’re being held accountable for things. That can look like telling your reinvention board, “I’m going to get this done by next week,” and having somebody follow up with you on it.
If you’re more reward-driven, then build in rewards every time you work on a part of your plan. Say, “Once I actually do this research, I’m going to reward myself by taking myself to a movie.”
Whatever your motivation style, shape your launch strategy to play to that.