Inattentional Blindness

If we accept that opportunity is everywhere, why wouldn’t we see it? 

INATTENTIONAL BLINDNESS is a psychological term—it is failing to recognize an unexpected stimulus that’s in plain sight. 

How does this happen?

• We sometimes think that there is only one path, one way to reach a goal
• We don’t see what’s not expected—we see what we expect
• Our expectations alter our perception of reality
• We think opportunity is not there if it doesn’t look the way we think it will. However, it might show up on a different channel while we’re looking in another direction

TUNNEL VISION IN REINVENTION: We get hung up on a particular goal arriving in a specific way.

SOLUTION: Acknowledging that you have ‘blind spots’. Being willing to expand your options.